JPII HS
2020
@
John Paul II HS
Web rebrand for my very own high school alma mater
📐 Enhanced existing logo and re-created it as a SVG (scalable
vector graphic) allowing it to be scaled up or down to any size,
without limitation, while retaining perfect quality
🔬 Researched the competitive landscape of not only high schools
in the DFW area, but schools and colleges nationwide, that have
modern and engaging digital experiences
🗂️ Completely reworked the school's site structure and user
experience to ease the transition to E-Learning for students and
teachers, and more incorporate parents and alumni
🦠 Developed a platform of communication more conducive to the
whole community of JPII as it struggled to manage the constant
updates regarding the COVID-19 pandemic
🧰 Delivered a final design toolkit, including a logo guide, font
and color combinations, as well as an in-depth website map and
README, introducing and explaining the whole project
🎬Produced a seven part
Virtual Tour Web Series, allowing prospective students and families to virtually tour
the high school
Prepare for the worst, hope for the best
Absolutely anything can happen, such as a global pandemic, which may cause the project to change multiple times
Know the Audience
Appealling specifically to high schoolers (ages 14-18) without losing, or confusing parents, teachers, and alumni
There's only so much you can do
If a logo is already recognizable among it's following, designers should not abandon that look, but rather enhance it
Say hello 👋
For any and all inquiries, don't hesitate to
email me
or chat me via whatever you like best