Interbrand
2017
@
Interbrand
A global branding consultancy
👉 Built an ad campaign for
The Rubin Museum of Art
alongside a close knit team of individuals, each with specific
roles and responsibilities
🔬 Researched the competitive landscape and identified key
insights, designing creative territories and developing activation
concepts around those territories
🧭 Developed voice and messaging platforms for clients, including
brand personas, voice principles, messages, audience profiles and
content examples
🗣️ Presented campaign work in a series of four client
presentations, leading exercises and discussion in feedback
sessions
🧰 Delivered a final toolkit with strategic, design, and verbal
assets including experience principles and voice implications
🎬 Produced motion graphics for The Rubin Museum, as well as
clients, such as Google, Varian, Cars.com, Mint by Intuit, and
Mars, Inc.
My intro to 3D motion design + animation
Worked under the head of Motion Design the entire summer at Interbrand, and thanks to him, I began my journey into 3D animation softwares, like C4D, Blender, and Maya
Verbal 💞 Design
Worked alongside the verbal team, and in accordance with the Rubin Museum's 2018 theme of The Future is Fluid- where past, present, and future exist at once. We jointly fabricated immersive experiences that were to stimulate learning, inspire personal reflection, and incentivize people to visit the museum
Experiential Advertising
Collaborated in creating and pitching several experiential marketing campaigns- a Bank of Karma ATM pop-up, subway, street ads, that played off the juxtaposition between banking and the concept of karma. My team and I worked in unison to ensure streamlined deliverables
Say hello 👋
For any and all inquiries, don't hesitate to
email me
or chat me via whatever you like best