OceanSpray
2018
@
Saint Louis University
National Student Advertising Competition
🧃 Researched Oceanspray's competitive landscape and identified
key insights, basing all of our research around the 24 to 34 age
group
🧮 Compiled proper voice and messaging platforms, including brand
personas, audience profiles, content examples, emphasizing the
missed opportunity of social media influencers
🗣️ Presented our team's campaign alongside two others in front of
a massive crowd in Kansas City and Oceanspray's executive team
🧰 Delivered a final deck (50 slides) with strategic, design, and
verbal assets including activation concepts and data to back up
every claim
🎬 Produced a 3D model of our bottle redesign, something that
really made our group stand out among our competitors
Boost brand equity among millennials by 7%
Focused on sharing experiences and ideals while having two-way conversations with the target audience across the United States
Generate compelling content
Our campaign, "Same Ocean, New Wave," acknowledged Ocean Spray’s rich heritage, trustworthiness, and quality products (the same ocean) and incorporated what millennials value most (the new wave)
Grow household penetration in the US by 0.5%
Drew comparisons between Ocean Spray’s product line and the target audience, both of which are diverse and unique
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